Archive for September, 2009
Something to Ponder
by Chris on Sep.23, 2009, under Blog
Came across this blog post from Steve Henry at Campaign Magazine.
It’s brilliantly written and — well, I can relate, I guess.
What is wrong with this picture ?
I’m thinking of bringing out a t-shirt which reads “Polly Perkins is a tw*t”.
Although the asterisk is only there for Campaign’s lawyers.
You may know who Polly Perkins is. She’s been in the papers a bit recently, because she was the reader at Faber who turned down Lord of the Flies for publication, scribbling on the manuscript the words “uninteresting fantasy”.
History can be a lovely thing, when it allows anyone with a genuine love of literature and originality to turn round to Polly Perkins right now and say – you rejected one of the most important and successful books of the last century.
People will be reading your name and associating it with idiocy for decades to come.
How d’you like them apples, Perky ?
Interesting enough for you, is it ?
And what has this got to do with advertising, the supposed topic of this blog, you may be asking ?
Well, everything. Because how ideas are appreciated and judged should be at the heart of any creative business.
Especially when there’s a lot of interesting debate right now about things like the Peperami crowd-sourcing initiative.
But.
We’ve somehow turned into an industry where all decisions are made by committee. And where people only feel they’re contributing if they can tell you what their “concerns” are.
The best story about this comes from a wonderful semi-fictional book about the ad industry called “Was 9.99, Now 6.99″
Written by a guy who I think was working at Y&R Paris.
At one point he writes about a very stressful presentation to a hugely important yoghurt client.
(Imagine, for a bit of light relief, that previous sentence without the last word.)
Our hero presents his script and the head yoghurt (honcho) does that thing of letting all 14 people on his team say what they think of it.
I think we’ve all been in meetings like that.
I wonder if Michelangelo Buonarroti had that experience with his Sistine chapel ceiling.
“What do you think, Brian ?”
“Well I like it of course, but I’m just concerned about what it will say to non-believers, i.e. the people we’re trying to attract into the brand ? Will they like all the religious stuff I wonder ?”
So in the yoghurt meeting, our hero bites his tongue as 14 people express their perfectly logical and plausible concerns. He knows that in meetings like this, it only matters what the head honcho says.
And then the head yoghurt (honcho) says “I love it. This is the best work the agency has presented to me for 5 years. I pass my sincere congratulations on to the whole team.”
Phew. Everybody smiles and lets out a sigh of relief.
“I have just one question,” he adds.
Pregnant pause.
“… Is humour really necessary ?”
In four words, he’s killed the idea more comprehensively than any of his lieutenants.
Because without humour, the script is just two people eating yoghurt.
However, in normal meetings, the killing isn’t as clean as this. Normally it’s deadly attrition.
Take a look at any list of so-called “100 greatest ads” – which by the way won’t have many examples in it from the last few years. (What you might call the “committee years”.) Imagine if any of those great pieces of work could have got through a meeting where a group of 14 people are encouraged to voice their “concerns”.
In fact what you’ll see is a bunch of ads that all have one thing in common – which is that they all have something “wrong” with them.
In fact, what’s “wrong” with them is what makes them successful.
Breaking the right rules is what any creative person will tell you is what you have to do.
And the really interesting question is this.
How many “bad” ads have killed products ?
I.e. how many people have been turned off a brand because of some element of the advertising ?
Name me one, apart from Strand cigarettes – which is 50 years old.
I.e. this search for the “concerns”, for what might be “wrong”, is by and large a complete waste of time.
Ads tend to work a little bit – or work really well. Very few of them actively damage a brand.
Their biggest enemy is just disappearing into the wallpaper of invisible marketing communications. Which, of course, is what most of them do.
So a far more useful discussion would revolve around asking – “What is good about this ? What is the most interesting thing about this communication ? Have we got something really spiky here ?”
But try telling that to Polly Perkins.
She’d tell you what was wrong with that idea straightaway.
Developing Country + Cult Film = Awesome
by Chris on Sep.20, 2009, under Blog
These are unbelievable.
Turkish Superman
Indian Superman (& Spiderwoman?)
Turkish Star Wars
Chinese Indian Jones
Here is a list of other films we’d like to see:
Bangladeshi Inner Space
Libyan Short Circuit
Ghanian *Batteries Not Included
Mexican Three Men & a Baby
Madagascan Tron
The Haiku Review w/e 180909
by Chris on Sep.18, 2009, under Reviews
#3
Adventureland (film) Emboldened by rum/ a fairground akward and strange/ he steals love’s first kiss Sports Night (tv) New York in winter/ I feel the heat in your words/ but you talk of sport Spicy Jerk Chicken with mango salsa on pepper and chilli bread (sandwich) Saturated fat/ absent like snow in july/ it melts on the tongue Strawberry Swing (music video) I lay on the floor/ the world erupts around me/ in fire and smudged chalk (500) Days of Summer (film) In the wrong order/ love cools with passing seasons/ a boy meets a girl American Dad (tv) Like family guy/ but in this one the fish talks/ that’s progress for you Pow! (iphone app) Adan West is gone/ but his flying fists live on/ blam crash bang thunk pow Arkham Asylum (ps3 game) Digital Gothlam/ the dark knight detective stalks/ down linear paths Inglourious Basterds (film) Tarintino hacks/ this film into bloody chunks/ some don’t really work Hamlet 2 (film) Shakespeare this is not/ but rock me sexy jesus/ is hilarious Jordan (celebrity) Spring’s brief blush has passed/ flesh droops in autumnal hues/ forget fame and live
Geometry & Gravatars
by Chris on Sep.16, 2009, under Blog
Just a quick one today. You may have noticed that when you leave comments on the site, it automatically generates a funny geometric pattern to serve as your avatar. They look a bit rubbish, like a digital hippy has tried to recreate the willow pattern in wicker. You may also have noticed that when I or another blogger leaves a message, it displays a lovely picture of us instead. How do we do it? Do we know something that you don’t? Are we part of a secret society of techno geekery with online powers far in excess of your own?
Yes. Yes, we are. Deal with it.
But also head on over to gravatar.com and sign up for an account. The site automatically links your email address to an avatar image of your choice which can then be accessed by any blog, forum or page that is gravatar compliant (like this one). The results is a consistent digital presence over multiple sites. And in the end isn’t that what we’re all searching for?
That and a self-cleaning waffle maker.
Haiku, my blog, my rules
by Chris on Sep.14, 2009, under Blog, Reviews
Over the last week I have had figuratively tens of emails about my regular column – The Haiku Review. There are, it turns out, hundreds of rules a haiku must honour before it is worthy of that title. A hundred tiny hoops for the poor tyke to jump through, contorting its syllables into grotesque shapes to facilitate safe passage. Does it have a season word or kigo? Does it have two distinct phrases? A caesura? Concrete images? An ‘A-ha’ moment? Seriously, google it, it’s insane.
And my first reaction to this onslaught was to simply ignore it completely. For me haiku is about capturing a moment or a feeling with absolute precision. That’s why it’s so perfect for reviews, you can show how something made you feel- surely a brilliant resource when everything else about critical appreciation is so subjective and open to debate? I like this description from dreamsmith.org:
People often link Haiku with Zen. ‘The Haiku Moment’ is a moment of Zen-like awareness. We all have them from time to time. We suddenly see the world with great clarity. We see details that we don’t normally notice. And if we’re lucky, we note some special significance in the ‘insignificant’ details we usually ignore. The moment passes, but we’re left with something special. We then capture that moment in a short poem, preserving it and (we hope) its special message.
Perfect. So why complicate matters with a load of ancient rules? Surely all they can possibly hope to achieve is to crush the spontaneity of the creative spirit on which ‘the haiku moment’ relies? Especially when contemporary English haiku are a bastardisation of a Japanese art form and the rules in question largely contradict each other anyway. Also, it just seems like too much damn work.
But then I thought – rules are good sometimes, if nothing else it gives me something to break when I feel like it. So with that in mind I have come up with a set of 13 rules that I am going to stick to from this day forward (probably). They may not be definitive, they may not result in perfect haiku but they are mine and I like them.
Here they are:
1. Seventeen syllables written in three lines divided into 5-7-5.
2. Write what can be said in one breath.
3. Use a season word (kigo) or seasonal reference.
4. Use a caesura (break) at the end of either the first or second line, but not at both.
5. Have two images that are only associative when illuminated by the third image.
6. Limited use of personal pronouns.
7. Use of sentence fragments.
8. Attempt to have levels of meaning in the haiku. On the surface it is a set of simple images; underneath a philosophy or lesson of life.
9. Use of puns and word plays.
10. Write of the impossible in an ordinary way.
11. Telling it as it is in the real world around us.
12. Use no punctuation for ambiguity.
13. Capitalize the first word only.
Also, from now on, comments on The Haiku Review should only be phrased in Haiku format following these rules. And feel free to add your own reviews of films, books, comics, music, art, people, food etc.
A new era blooms
horizons scudded with clouds
a blinking cursor
Monkeys, Ninjas & Great Escapes
by Chris on Sep.12, 2009, under Blog

I’ve always loved comics. For me they combine the strongest elements of cinema and literature into a brilliant hybrid-medium. The very best comics can have all the immediacy and scale of a film. The visual storytelling and pacing that cinema enjoys can be reproduced shot for shot – splash pages, close ups, juxtapositions of words and images – while still retaining the emotional complexity and depth that are the hallmarks of great literature. We get to explore characters’ inner lives, the serialised nature of many comics allowing for an epic tale that leaves no character beat or situation unexplored.
So the only real problem is that there aren’t that many great comics. Alan Moore, one of the titans of the industry, once explained that any emerging medium is seen first and foremost as something for the kids. When cinema began, everything was a western, even today you could stick a ten gallon hat on all the male protagonists of many films and create a credible western. Reservoir Dogs – Western, The Italian Job – multi-coloured horses riding across the rooftops of Turin, The Matrix – lots of leather and hails of bullets, No Country For Old Men, There Will Be Blood etc etc. Comics then, have found it even more difficult to break free from their defining genre, everything is about super heroes. In cinema terms it would be like 95% of all films were still Westerns – from Rom-Coms to pornos. What a waste of an art form.
Except things are changing. The best comic series ever written is, of course, Neil Gaiman’s Sandman but hot on it’s heels is a series I’ve only just finished today. It’s called Y: The Last Man and I think it’s about the funniest, most literate, heartbreaking work of genius I’ve had the pleasure to experience in a long time. And not a pair of tights or cape in sight. Everything about this book is just about perfect, the structure, the characters – it’s as light of touch and pacey as Speilberg at the top of his game and as complex and self-referential, unpredictable and earthy as anything by authors like Douglas Coupland and Ian Banks.
And it’s funny. Did I mention how funny it is?
What’s it about? Well I don’t want to spoil the surprises but essentially every mammal with a Y chromosome dies simultaneously in a global gendercide except for one failed escapologist and his monkey. But that’s just the jumping off point …
Please, please – whatever your view of comics, the three colour funnies and the earnest politicising of grown up ‘graphic novels’, you owe it to yourself to at least read the first book.
You won’t regret it.
At least until it ends, then you feel kind of empty inside and need to write a long blog post about it.
The Haiku Review w/e 110909
by Chris on Sep.11, 2009, under Reviews
Reviews listed from best to worst.
#2
Laura’s Chocolate & Beef Stew (bespoke foodstuff) By all the laws of/ God and man it shouldn’t work/ but somehow it does Dr Horrible’s Sing Along Blog (web comic) If you haven’t seen/ this yet then you can’t be my/ friend until you do Jamie’s Italian (restaurant) He may act like an/ idiot but the boy sure/ knows how to cook pork Brick (film) The Maltese Falcon/ meets 10 Things I Hate About/ You but with more laughs District 9 (film) Has a great bit in/ it where someone is killed by/ a jet-propelled pig Bejeweled Blitz Beta (facebook app) We should all live life/ to the full. But first I’ll have/ one more go on this Cyanide & Happiness (web comic) Badly drawn and in/ questionable taste but when/ it’s good you’ll laugh hard Old People Karaoke (pastime) Sing us your heart’s song/ memories fade to echoes/ melodies linger The Final Destination 3D (film) Shit in 3D is/ still shit. Oh look another/ evisceration The Boondock Saints (film) I am Troy Duffy/ I’m the new Tarantino/ Actually I’m not
Back in the fold
by Chris on Sep.08, 2009, under Blog
Sometimes blogs are used to publish vehement polemics about the world we live in.
Sometimes they’re authentic and powerful and wise.
Other times they just contain lots of folded up pictures of Ross Kemp.

Like this.

Or this.
I think both uses are equally valid.
Thanks to Kemp Folds.
(they have lots more pictures of Ross Kemp’s face, folded)
Ukulele Diary: Day One
by Chris on Sep.07, 2009, under Blog
I’m learning to play the ukulele. It’s a tiny little guitar and it makes me look like a giant. At the moment, on a scale of 1 to 100, I’m absolutely rubbish.
Anyway, I’ll be putting up a video about once a week so I guess we’ll all see if I improve at all.
In this first musical extravaganza I play something that sounds a bit like Beethoven’s Ninth Symphony while maintaining a look of pure terror on my face.
Also once it’s finished I look inappropriately pleased with myself.
Ladies and gentlemen, I give you my first faltering steps towards competency, I give you Ukulele Diary: Day One …
Ukuleles are awesome
by Chris on Sep.06, 2009, under Blog
Not a lot I can really add to this. Ukulele’s are obviously pure sex wrapped up in curvy wood. I’ve only recently started to learn and I’m already having to turn down dates with Uke-loving super models and Brick Lane-dwelling hipster chicks in floral dresses and thick rimmed specs.
Plus I can only really play the first 5 bars of Ode to Joy at half speed with a 70% note accuracy.
Here’s two funny ladies playing a mega mix of 90s hits on a Uke/ Gee-tar combo. Because you demanded it.
They’re called Garfunkel and Oates and I reckon they should be as successful as the Conchords. Fact.



